外贸开发信模板(外贸干货 | 开发信常用模板及写作攻略)

外贸开发信模板

下面分享常用开发信模板,觉得好用就拿去~
外贸开发信模板一
?Hi Sir/Madam,
Glad to hear that you’re on the market for furniture,we specialize in this field for 14 years,with the?strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price.?Also we have our own professional designers to meet any of your requriements.
Should you have any questions,call me,let’s talk details.
Best regards!
Leon
外贸开发信模板二
?Dear purchasing manager,
Hello, this xxx from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you.
Please link our company web site:…………. if you want to know more about our product.by the way, free sample are available.
Tahnk you in advance!
Best regards,
Xxx
Company name:
Tel:…….
Fax:…….
MSN:……….
Skype:………..
外贸开发信模板三
?Subject: XX (products name) you need/ XX factory / xx good quotation
Dear Sirs:
We are glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .
This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we’d like to introuduce this item for you, and its feture have XXXXXXXXXXX? ( products infomations)…..
If you want to see more items, pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.
We look forward to hearing from you soon.
Best Regards,
Your name ( position)
company date ….(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)
外贸开发信模板四
?Hey guy,
XYZ trading here, exporting LANTERNS with good quality and low price in US.
Call me, let’s talk details.
Rgds,
Rick
Cell phone: ***
(这是一个巴西的贸易公司写给陌生的美国公司的开发信)
外贸开发信模板五
?Dear Mr. Mukund Kamath,
Glad to get your contact info from Indiamart!
We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!
E-catalog will be provided if needed.
Email me or just call me directly. Thank you!
Best regards,
Mandy
******Co., Ltd.
Add: ***
Tel: ***
Fax: ***
Mail: ***
Web: ***
外贸开发信模板六
?To: Purchase Manager
Re: Supplier of Deep Groove ball bearing?????????????????
April 29, 2010
Dear Sirs,??
????????????????????????????????????????????????
It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet.
Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities.
For more information, we would like to let you know our company web site as below.
Hope to hear good news from you.
Sincerely Yours,
Sky
Export Manager
Ningbo?? Co., Ltd.
TEL:
FAX:
Email:
Website
老外更在意的,并不是你工厂的ISO9001之类的东西,这些都是虚的。如果你是一个不错的工厂,被哪些大客人验过厂,比ISO重要100倍!
如果你通过BSCI验厂,或者Disney验厂,或者Wal-mart验厂,那就把这句写上去!
如:We already passed the factory audit from BSCI, with the scores ***? (BSCI验厂是有分数的,而且德国Lidl指定BSCI验的,如果你分数还不错,说明你的产品已经能进德国主流市场了。相比之下,BV和SGS之类的就稍微弱一点点。)
又如:We’re the supplier of Wal-mart, and already passed the FE from them.

外贸开发信模板七
?Hi Kelvin,
Glad to hear that you’re on the market for flashlight and other promotional items.
This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it’s suitable for Europe.
FREE SAMPLES can be sent on request. Call me, let’s talk more!
Thanks and best regards,
C
*** Ltd
Tel: ***
Fax: ***
Mail: ***
当时一共写给6个不同的客人这样一封开发信,内容完全一样,只是对方姓名不同。所谓的某美国客人下过大单,完全是编的,只是给客人一个感觉,美国佬很喜欢这款产品,下过很大的订单哦,你们看看,是不是欧洲市场也能卖一点?最后一句“Call me, let’s talk more”是我故意这样写的,因为很少有客人会打电话给一个陌生人,但是这句话写上去让人感觉会大大不一样,首先就是这个人很有自信,其次就是他是有诚意的,不是群发的邮件。

外贸开发信模板八
?Dear Sir or Madam,
Are you interested in saving some money on importing any of the following?
– High quality thickness planer
– Bench planer
– Combined planer & thicknesser
– Woodworking machines
All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!
My contact details are below, and I would be glad to hear from you.
Kind regards,
Kevin Zhu
Sales Executive
外贸开发信模板九
?Dear Henry,
Glad to learn you’re on the market of XXX products.
(先淡淡地提到得知客户卖某个产品。虚则实之,实则虚之。让客户搞不清到底是展会上你认识了他还是听同行介绍,回忆不起来你的身份。哦,是不是展会认识的那个SAM ? 这里什么 learn you from Alibaba / Google 之类的可以不提。客户对一些未接触过的人的邮件有时提不起兴趣看)

260 workers, 25000 ㎡ non-dust workshop, 12 years experience, 3 years’ vendor of Wal-mart, ISO, CE & FDA certificated, one hour reach Wuhan port, this is how we keep superior quality and competitive offers for global valued customers.
( 简洁再简洁地体现公司实力,用数字说话,合作的知名客户侧面印证,获得的认证一个单词certificated高度概括。靠近XX港口,据此内行的客户分析靠近产业集中地,很可能是工厂。突出质量和价格。)

Our main products cover XXX,XXX,XXX,XXXX,XXXXX..
( 简单介绍主要产品,不要写的过细,切中客户行业即好。)
If any product meed your demand, please contact us for further information.
( 有任何需要随时联系,提供更多信息资料。)
We’re sure your any inquiry or requirement will get prompt attention.
( 一句话结束 )
Best regards,
Sam
开发信中,很多新手容易犯的问题是措辞表达不够通畅。另外尽量避免过多使用第一人称主动语态,比如很多新手喜欢使用 We…. We… We.. 这样做其实很不妥:
?和客户之间无形中拉远了距离
?让对方感觉到有种急于表达的快节奏。如果你此时没有具体内容的支撑,内容空洞,那就会像一封短而平淡的简历,让人无法圈出重点和亮点。好的开发信要有血有肉。
?推销的意图太明显,开发信的关键是不要把推销的意图表露得那么明显。否则邮件发去,对方一眼看去可能立即删除没有仔细读的欲望。
也就是说,don’t use too much selling language… 这并不仅仅是我说的,国外很多E-mail营销的文章都这么说,这是有根据的。因为人的心理对推销第一反应都是排斥的。

开发信要点:
说明三点即可:你来自哪里,做什么的,有什么优势
?简短;
?正文中最好不要带网址,否则很容易被外国服务器拦截;
?少用主动语态,多用被动语态
写email时常犯的错误:
?邮件写得过长。
?没有明确的主题。
一个不明确的主题,会让客人根本没兴趣去打开陌生人的邮件。这个就需要经验了,内容要言简意赅,直接吸引客人通过主题去点开邮件,目的就达到了。至于他看了以后有没有反应,就要看实际情况和你内容的功力了。有些人写邮件会这样设置主题:“we are the manufacturer of lights”,又或者“need cooperation”,或者“Guangdong *** trading company ltd”,或者“price list for lights-Guangdong *** trading company ltd”等等,一看就知道是推销信。当你一个礼拜就收到一封推销信,你可能会有兴趣看看,但是如果你一天收到N封推销信,估计就会很厌烦,直接删掉算是客气的了。所以如何把主题写好,让客人知道这是封推销信,还是要忍不住打开看看?就要根据实际情况来判断了。
举个例子吧,假设我是做太阳能灯的公司DEF Co. Ltd,目前公司最大的客人是美国的Home Depot,尽管可能是通过贸易商做的,不是直接合作,但是完全可以当作一个开发新客人的筹码!如果我要写一封开发信给美国的ABC inc(这个名字是我编的),我从google上了解了一些这个公司的信息,知道他们是美国的进口商,有做太阳能灯系列,希望能试着开发这个客人,
我一般会这样写主题:“Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.”
其中,ABC inc代表了客人的公司名,你在写给他的主题上首先加上他公司名,表示对他们公司的尊重;Home Depot vendor-solar light明确表示你是北美第二大零售商Home Depot的太阳能灯供应商,既表明了实力,也勾起他的兴趣;最后的DEF Co., Ltd.代表自己公司。这样一来,假设你找对了人,这个正是ABC公司太阳能灯的buyer,又或者是他的某一个主管,突然某一天收到这么一个主题的邮件,哇,home depot的供应商找上来了,太棒了,应该看看是不是有合作机会,是不是比原有供应商更好?他打开邮件的概率会非常非常大!再说了,这个主题设置的还有一个好处,就是客人即使暂时不回你邮件,只是放在收件箱里,但是将来某一天他突然想让你报报价,很容易就能找到这封邮件!只要关键词输入home depot,保证一下子就找到。
?长篇大论的公司或工厂介绍。??????????
有朋友会反问,那是不是完全不写呢?我的回答是,也不一定,要看具体情况。如果你的公司有突出的优势,可以写,但是最好一笔带过就可以了。可以这样写:We supply solar lights for Home Depot with high quality and competitive price. Hope to cooperate with you!
以上就是我们今天分享的写开发信的技巧,还想学习更多?赶紧在公众号后台留言给小编吧
文| Lily
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